Retail

EXPANDING RETAIL NETWORK FOR TAIFA GAS

EXISTING NETWORK

Taifa Gas currently operates 22 filling stations across all regions, 12 warehouses in different locations, 42 franchise outlets, and over 10,000 dealers nationwide.

RETAIL OUTLETS

The company has 80 super dealers across Tanzania who distribute products with 249 vehicles and 45 tricycles and 16 motorbikes

MARKET SEGMENTS

The company has a significant presence in different market segments such as schools, hotels, factories, and restaurants.

END USER REACH

The company employs various strategies like promotions, road shows, door-to-door campaigns, credit schemes, and point-of-sales setups to reach end users effectively.

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CONSUMER SEGMENTS

Taifa Gas caters to diverse consumer segments such as schools, hotels, factories, and restaurants with varying energy demands.

CURRENT PACKAGES

The company offers various package sizes including 200kg, 500kg, 1,000kg, 2,000kg, and 5,000kg, catering to different consumer needs.

FUTURE EXPANSION

The objective is to establish not less than 150 retail outlets within the next few years, with 14 shops already established today.

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